Affiliate disclosure

The short version

Some links on SureShotFatLoss are affiliate links. When you click an affiliate link and make a purchase, we earn a commission at no extra cost to you. We disclose this prominently on every page that contains affiliate links. Affiliate revenue funds our research and free content.

The longer version

We're registered with affiliate programs from a curated list of partners whose products we've personally tested and would recommend regardless of the commercial relationship. Categories of products we participate with include:

• Continuous glucose monitors — Stelo (Dexcom), Lingo (Abbott), Levels Health, Nutrisense, Ultrahuman
• Pasture-raised meat services — ButcherBox, US Wellness Meats, Force of Nature, Crowd Cow, Wild Pastures
• Electrolyte and supplemental nutrition — LMNT, Redmond Re-Lyte, Liquid IV, Equip Foods, Heart & Soil
• Supplements (practitioner brands) — Designs for Health, Thorne, Pure Encapsulations
• Cooking fats and condiments — Kerrygold, Fourth & Heart, Primal Kitchen, Chosen Foods
• Books and publications — Amazon Associates for relevant authors (Lustig, Bikman, Taubes, Fung, etc.)

What we don't do

• We don't take supplement-brand sponsorship for editorial content. When we write about supplements, we receive no payment from the brands we mention. Affiliate commissions on completed purchases are the only commercial revenue from those mentions.
• We don't accept payment for placement. We won't list a product more favorably because the affiliate commission is higher. The product tier orderings on our pages reflect our actual editorial assessment.
• We don't recommend products we wouldn't use ourselves. Affiliate revenue is a side-effect of recommending things we genuinely think adults should consider. It's not the lead consideration.
• We don't hide the disclosure. Every article containing affiliate links displays a notice at the top. Every product link in those articles is rendered with the “rel=sponsored” attribute per current web standards. Affiliate clicks are tracked separately in our analytics.

How affiliate commissions work

When you click an affiliate link and complete a purchase on the partner's site, the partner pays us a commission — typically 5–15% of the purchase price, sometimes a fixed dollar amount. This commission comes out of the partner's margin, not your purchase price. The price you pay is the same whether you click our link or navigate directly.

Some partner programs use cookie-based tracking with windows of 24 hours to 30 days. Others use server-to-server tracking with persistent attribution. Either way, the customer (you) does not pay a different price.

Why we use affiliate revenue

Affiliate revenue funds:

• The research time required to write and review citation-backed content
• The platform infrastructure (Vercel, Supabase, Resend, domain costs)
• The free tools and assessment that work for everyone without an account
• The cost of legal review, security audits, and compliance

The alternative funding model — programmatic display advertising, sponsored content, paid placement — would compromise our editorial position. Affiliate revenue, structured as we structure it, doesn't.

FTC compliance

This disclosure is provided in accordance with the US Federal Trade Commission's Endorsement Guides (16 CFR Part 255). We disclose all material connections between our endorsements and the brands we link to. The disclosure appears prominently before any affiliate link on the relevant content. Affiliate links are marked with the “rel=sponsored” HTML attribute per Google and FTC best practice.

Questions

Questions about affiliate relationships, conflicts of interest, or how to make a recommendation: editorial@sureshotfatloss.com.

For our broader stance on editorial integrity, see our editorial policy.