Who we are
About SureShotFatLoss
A publication and toolset for adults who've been failed by mainstream nutrition advice and want the actual literature.
Why this exists
Most weight-loss content on the internet falls into one of two camps: hyped sales pitches for a single magic protocol, or watered-down conventional advice that hasn't produced public-health results in fifty years. Neither camp respects the reader.
We started SureShotFatLoss to build the third thing: a serious, citation-backed publication that audits every major diet honestly, builds free calculators that actually work, and routes readers to a protocol that fits their biology — not a one-size-fits-all template.
What we've built
- A research library of 109 cited studies spanning ultra-processed food, metabolic adaptation, GLP-1 drugs, insulin resistance, fasting, seed oils, sleep, exercise, and more.
- Honest audits of 29 diet protocols — keto, carnivore, Mediterranean, vegan, GLP-1, bariatric, intermittent fasting, continuous glucose monitoring, and the rest.
- Ten free calculators — TDEE with metabolic adaptation, insulin-resistance proxy, GLP-1 transition planner, fasting window, protein target, ultra-processed-food score, and more.
- A 12-archetype assessment that maps your answers to the protocol the literature actually supports for your metabolic pattern.
How we're funded
Editorial content is free and supported by paid program enrollments, Inner Circle memberships, and clearly-disclosed affiliate links to products we'd recommend regardless of commission. We don't run banner ads. We don't take supplement-brand sponsorship for editorial. We don't sell user data.
The full breakdown is in our affiliate disclosure and editorial policy.
The team
Specific contributor profiles, including medical reviewers, are being finalized before public launch. Named credentials will be added as verification completes. In the meantime, the editorial process is documented at medical review.
What we believe
The full version is at the method. The short version: every health claim we publish is sourced. We don't sell magic. We don't sell fear. We update when the evidence changes. And we trust readers to handle the actual science instead of a sanitized version of it.
Where to start
If you're new to the site, the highest-leverage starting points are the free assessment (two minutes, generates a personalized starter protocol) and the research library (every claim on the site sources back here). The history of how modern food broke the human metabolism is the long-form context.
Get in touch
Editorial feedback, research corrections, press inquiries, and partnership requests all run through the contact page. Spot a citation error? Email research@sureshotfatloss.com — substantive corrections include a credit to the contributor.